MSG91 is a cloud communication platform offering secure and robust APIs for SMS, WhatsApp, Email, Voice, and more, enabling businesses to connect with their customers across multiple channels.
Tools
Create User Events
Create and track user events in MSG91 Segmento for customer behavior analysis and segmentation. Use this tool to record user actions and behaviors such as logins, purchases, page views, button clicks, or any custom events. These events help build user profiles and enable targeted campaigns based on user behavior. Examples: - Track user login events for engagement analysis - Record purchase events with product details for sales tracking - Log page views and clicks for behavior analytics - Capture custom events with properties for detailed segmentation
Get Event Types
Retrieves all event types configured in MSG91 Segmento. Event types represent different user actions and behaviors that can be tracked (e.g., purchases, signups, page views). Use this action to discover what events are available for tracking user behavior in your Segmento account. No parameters required - returns all event types.
Get Failed Events
Retrieve failed user events from a MSG91 Segmento campaign. This tool fetches events that failed to process during campaign execution, helping you identify and debug issues such as validation errors, invalid recipients, or missing required data. Use this when you need to: - Investigate why certain events didn't process successfully - Get detailed failure reasons for troubleshooting - Monitor campaign health and identify patterns in failures - Retrieve failed events within a specific date range Results are paginated for large datasets. Requires a valid campaign_id from a Segmento campaign.
List Campaigns
Tool to list all campaigns in Segmento. Use when you need to retrieve campaigns with pagination support.
Resend Otp
Resend OTP to the same mobile number via text message or voice call. Use when the original OTP was not received or expired, and the user needs a new code sent to the same number.
Send Otp
Tool to send OTP (One-Time Password) to a mobile number using a pre-configured MSG91 template. Use when you need to verify user phone numbers for authentication, account registration, password reset, or transaction confirmation.